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5 Easy Ways To Change Sales Process
In order to change your sales results you need change your sales behavior. I bet you’ve heard that before, and I bet you agree. However, changing behavior is hard, real hard, unless you’ve set the...
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What can Leonardo da Vinci Teach Sales Leaders?
Well it is that time of year again when the air gets crisp and the kids’ head back to school. My senior in high school had been dreading her reentry. You see this semester she is required to take art...
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Improved Sales Performance Ends with Management
You will never improve sales performance by managing your people with sales assignments. Sales Managers must change their management style from managing people to coaching before they will see long...
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Meaning of Chivalry
I was taught early on the meaning of chivalry and the value it places on women. chivalry is opening a car door My first date was dinner followed by an evening at the Dallas Symphony. I was fourteen. I...
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Stop Trying to Manage Learning
Did you know 72% of adults read because they want to learn something, but 50% say lack of time keeps them from reading? Did you know by 2016 US mobile users will increase from 174 million to 265...
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Five Reasons Your Sales Forecast Will Be Wrong
You Relied on What You Were Told “Never ever mistake the smile upon my face as agreement to the words coming out of your mouth. There’s no telling what I may be thinking.” – Lisa Pool There are plenty...
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Best Sales Practices or Better Sales Practices for Sales Success?
1. Work Harder 2. Work Faster 3. Work Longer 4. Work Together 5. Work when you work 6. Work using Pareto Principal 7. Work using similar tasks at a time This is the list I read this morning: best...
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Best Practices: How to Annoy on Social Media
As a Director of Marketing, I wear many hats on any given day. One of those involves managing social media. I am constantly amazed at some of the things I witness on a daily basis, and this week has...
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The Case for Listening on Social Media
A couple weeks ago on LinkedIn, I wrote a tongue-in-cheek blog highlighting negative social media behaviors. A week later, I submitted the same post to Business2Community who accepted and published the...
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5 Reasons Not to Set Goals
Every morning I have the same goal: wake up, stumble to the coffee maker, drink my coffee on the porch, check all the social sites, and scan articles. It’s an easy goal to reach – unless it is raining,...
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Playing the Game of Social Media
Yesterday I wrote, “Some days social media feels more like a monopoly game; other days it’s more like twister.” And it’s true. When I first started managing social media, it was about being EVERYWHERE...
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Think Big, but Speak Simply About This
As I work on another marketing campaign, I find myself circling back to the basics of creativity. Throw EVERY THING on the table. Leave no stone unturned. No idea is a bad idea. Think out of the box....
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7 Easy as Pie Marketing Tips
Easy as Pie Tonight I made the pie in this picture. A friend of mine is an agile coach and was coming over for a long over-due catching up between friends. As I was making the pie, it occurred to me...
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Marketing 101: Taming Feral Cats
I get calls all the time asking for marketing help. A typical conversation goes a lot like this: “I need help.” “Ok. What with?” “I need a website,” or “I need my website updated.” “Ok. What do you...
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The Art of Disruption & Pivoting with Style
“Disrupt with honor. Pivot with style.” – Lisa Pool Disruptive technology and disruptive innovation are two of the most used buzzwords. However, before I go any further, a quick definition: A...
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The Mountain of Simplicity
Yesterday I had a great conversation with a VP of Marketing. He asked me one question that as I started to respond, I quickly realized I didn’t know enough to give a solid answer. He laughed and said...
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Why I am Passing on an “Opprtunity”
“Permission marketing is marketing without interruptions.” – Seth Godin I’m passing on an “opportunity.” Rather I have tried to pass on opprtunity for over four months. Early last September I received...
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On GPS Marketing
You’ve most likely seen the Mayhem GPS commercial. “I’m your GPS. Turn right up ahead. You never update me. So now, I just have to wing it. I meant, turn left up ahead. Recalculating. TURN RIGHT NOW!”...
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The Gift of Service in Sales & Marketing
Recently I was meeting with a group of sales folks. They were asking me to develop a marketing campaign. I sat there listening to them trying to get a feel for what they had in mind and why. I asked...
View ArticleKnock Knock. Who’s There? Spam!
Although sometimes list washing, waterfalling, and snowshoeing are done with the best of intentions, they are the black-hatting practices of lead gen email marketing tactics. Are you unwittingly...
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